Internet marketing is one of the most developing areas for promoting products and services to customers. The principal aim of the internet marketing is receiving the top effect from the websites potential auditory. The main elements of online advertising, that’s also called internet advertising are product, price, promotion and place i.e. website. Let’s view it in greater details.
The product is that you sell with helping of the Internet. It must have a good quality because it competes with other sites and traditional shops, Besides it has open competition in price.
Price: people incline to believe that the price on the Internet is cheaper than in the shops at the streets at the expense of the production costs. Take under control your prices and regularly compare them with your competitor’s.
Promotion is a package for progress the website, products and services in the WWW as a whole. It consists a huge number of tools: email marketing, display advertising, interactive advertising, viral marketing, banner advertising, affiliate marketing, social media marketing, undercover marketing, and mobile advertising.
Place i.e. the sale place or the website. The greatest role plays ad design, usability of the website and quality with working of applications (mystery shopping or mystery quality). Meanwhile one should pay attention to the speed of the loading, work with payment system, delivery conditions and work with the consumers and users of your site.
Internet marketing gains popularity with enlarging the WWW and it is an inseparable part of any marketing company. It is growing rapidly on account of the huge role in business. Segment of internet marketing and internet advertising increases every day with an advent of online shops and widening B2B market.
The main advantage of using internet advertising is accepted interactivity and opportunity to receive the information about the products. Any potential consumer can read the read the information about the product that he is interested in and buy it. However, is there is not any information or the user cannot find it, the customer goes to your competitor and buys these goods at the other sites.
In spite of all strong points there are some disadvantages of using internet advertising. First is low speed of the internet that has the user. It results to the difficulties of using animated commercial and graphic of high quality. The next problem is that internet marketing doesn’t give the opportunity to the costumer to test the goods. But the most consumers solve this problem in an easy way. They choice the goods, go to the traditional shop and then do the shopping in the online shop. Some owners of the online shops give the images of the products, trying to transfer all the details and characteristics of their goods.
Undoubtedly the Internet becomes a major and effective medium for advertising. Internet advertising enables to buy the product without going to somewhere. Because of this process it makes more convenient for users. These advantages of internet marketing influence can give you the complete picture of benefits for your campaign.